Emanuele Feronato

Talking about Game development and Monetize.

As a new year begins, it’s time to recap what happened during previous year.

During these days, I saw a lot of people publishing MochiAds‘s 2009 CPM.

I have to say you must not trust such kind of statistic because CPM may vary a lot according to two variables:

1) The number of impressions

Sometimes you see developers saying “hey, I’m having a $2 eCPM!! wow!!” – This happens probably because they’re having a very few visits and a couple of clicks, raising the estimated CPM. Once (if ever) they’ll reach some thousands plays, the CPM will surely stabilize on a lower value, usually from $0.30 to $0.50.

2) The Country your game is being played in

Since MochiMedia does not sell ads in every single Country of the world, in most Countries your game won’t show relevant ads because there aren’t advertiser willing to show (and pay for showing) their ads to people living in Countries outside their market.

This means a very different CPMs from Country to Country

Top 40 Countries in 2009

The following is a list of top 40 countries that gave me the best CPM during all 2009. I included in the list only countries that gave me at least 100,000 impressions, to avoid misunderstandings explained at point 1

#	COUNTRY	CPM
1	United_States	0.8396
2	United_Kingdom	0.5848
3	Netherlands	0.5786
4	Germany	0.5672
5	Malaysia	0.2989
6	Switzerland	0.2437
7	Spain	0.2072
8	Sweden	0.1979
9	Norway	0.1785
10	Ireland	0.1779
11	Australia	0.1744
12	France	0.1592
13	New_Zealand	0.1576
14	Canada	0.1338
15	Denmark	0.1331
16	Greece	0.1293
17	Belgium	0.1168
18	Italy	0.1124
19	Singapore	0.0974
20	Taiwan	0.0943
21	Poland	0.0900
22	Finland	0.0897
23	Turkey	0.0766
24	Portugal	0.0735
25	Brazil	0.0693
26	Romania	0.0677
27	Mexico	0.0666
28	Croatia	0.0647
29	Czech_Republic	0.0611
30	Hungary	0.0604
31	Argentina	0.0568
32	Chile	0.0560
33	Colombia	0.0550
34	Serbia	0.0550
35	Venezuela	0.0507
36	India	0.0230
37	Unknown	0.0192
38	China	0.0161
39	Hong_Kong	0.0159
40	Egypt	0.0116

It will be interesting to see which country will improve its CPM this year… I am betting on China… :)