Emanuele Feronato

Talking about Monetize.

I always talk about making money with MochiAds, but remember that if Mochi splits its revenue with us developers and someone buys advertising space at the double price we are earning, maybe a trip on the other side of a MochiAds would be interesting.

That’s why I asked Ryan from Freelance Flash Games the permission to publish his experience as a Mochi advertiser.

« Want to drive more traffic to your game or developer site? MochiAds offers developers self-serve ads for those who want to drive targeted gaming traffic to their site. In this guide, I’m going to show you how to use their service and purchase your first self-serve ads.

The first thing you’ll want to do is sign up for an account with MochiAds if you don’t have one already. It’s a fairly easy thing to do. Just visit Mochiads, and click on the sign up now option right underneath the for Developers panel. Just follow their direction, and soon enough you’ll be a full fledged member of mochiAds.

Now that you’re a member, go into your dashboard and click Try Mochiads Self Serve Advertising. It’s on the right side, underneath the traffic share and referrals options.

You should now be directed to the self-serve section of the site. Once you reach the self serve advertising section, you’ll be met with a screen looking like the one below.

This screen is fairly easy to use. Just enter the name for your advertisement in the first form. In the second, you’ll be asked to upload the image that you will be using for your ad. The image must be 300×250 in size and must be a JPG, GIF, or PNG. Lastly, enter the site page you want the ad to go to. Then, click next.

You’ll be taken to a page looking like this.

It’s a bit more complicated, so try to stay with me.

The first part determines where your ad will appear. If you choose to show your ad anywhere in the world, it means your ad can be viewed in any country. If, however you choose to show your ad only in certain countries, maybe ones that speak your language, you can choose the countries you want it to appear in. Just select them from a drop down list, and add whichever ones you like.

Next is the categories option. You can choose to either show your ad in all categories or pre-select categories of games for your ad to appear in. If you opt to choose your categories just pick and choose categories you feel fit your site’s theme.

Lastly, you have to pick a start date and end date for your campaign. You can either go for the stretch of small consistent traffic, or a quick burst of traffic. It’s your choice.

Now click Next Step.

You will be taken to a screen that looks like this:

The first box is where you put in a name for your ad. Name it something that has to do with what it is like for easy tracking of it.

Next is where you schedule your campaign Budget. This sis where you will allocate funds for your campaign. The funds will determine how many impression or clicks you will be able to receive. The current minimum for the budget is set at $100.00. So you’ll need to be able to afford that amount if you want to be using their self -serve ad service.

Next is your bid for the in game ads. You have two options here. You can either choose cost per click (CPC) or cost per mille (CPM).

CPC is when you are paying for each click that takes a player to your site. Clicks will range anywhere from 1 cent to however high you want to go. The chart shows that if you want traffic in Europe, it will probably be 3 cents a click. If you want traffic in America or the UK it will be upwards of 15 cents per click.

CPM is when you pay for or a thousand impressions of your ad. The cost is dependent on the number of impressions show, not on how many clicks you receive. If your ad gets a high clickthrough rate, then this is a good way to go. As the chart shows, depending on the type of traffic you wish to receive, you will have to pay anywhere from $0.15 to $2.00 for a thousand impressions.

When you have decided, click Next Step.

You’ll reach a screen that looks like this.

This is where you need to go through and make sure you entered all the data correctly. It will show how much money you have already set aside for ads (none yet in my case) as well as how much you owe. It also shows your ad, your targeting details, the types of games your chose, your placement name, and more.

There are two ways to pay for your new ads. You can either choose to use a credit card, or PayPal. PayPal is my preferred method, but use whichever on suits you. That’s it for the self-serve ads guide. Good luck with those ads! »

I will personally test Self-Serve ads in a couple of days, and I will share my results with you.